.New Delhi: Dependence Retail organizes to extend Superdry right into the athleisure segment which are going to position it in straight competition along with leading sports wear companies like Nike, Adidas as well as Asics.Last year, the English fashion trend company had inked a joint endeavor contract with Dependence Brands for the purchase of Superdry's trademark possessions in India, Sri Lanka, and also Bangladesh for u20a4 40 million (almost 405 crore at that time). Superdry's foray right into the athleisure section in India will certainly be a 1st for the firm around the globe, along with many outlets set to be opened across India. In the beginning, the provider will definitely market apparel, and also later footwear after protecting BIS qualification." The firm has actually been dealing with a retail style for athleisure products, which has actually experienced a surge sought after because the pandemic. It could absorb French store Decathlon also along with large format stores, while Superdry sports will certainly be actually mid-size stores," said a shopping center driver aware of the development.Reliance Retail performed certainly not react to ET's queries.Sales of leading sports labels have actually run before two years, driven through increasing understanding regarding exercise and also climbing need for athleisure wear and tear. With a populace of greater than 1.4 billion, India is just one of the fastest-growing as well as most extensive global markets for sport clothes and footwear companies.Most worldwide labels have actually been actually about in the country for more than twenty years and have developed via alliances along with cricket and other showing off activities. The more recent entrants, having said that, have actually been positioning themselves as pleasant way of living and also normal athletic wear labels. India is actually seeing improving rate of interest in sporting activities including kabaddi, soccer, volley ball, hockey and badminton.Superdry got in the country in 2012 in collaboration along with Dependence Brands, a venture of Reliance Retail Ventures Ltd (RRVL). RRVL has collaborations with individual fashion brands in sectors like luxury, bridge-to-luxury and high-premium and high-street lifestyle such as Armani Swap, Burberry, Bally, Canali, Diesel, Gas, Hugo Employer, Hamleys and also Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Dependence Brands likewise obtained plaything seller Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
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